Cinderela(2007) Instructor: Stephen Doyle
Creative Quarterly Journal (Issue11) Graphic Design Merit Award
This is a book cover for the adult version of Cinderella. Initially I came up with the "Cinderela" campaign idea to submitted to a Korean advertisement competition. Since my friend was
a custom designer, I asked her if she could create the beautiful dress out of used clothes.

Cinderela Campaign, Design/Art Direction, Photography by Sophy Lee
I collected very old clothes around us and eventually it became the dress for Cinderella. I hired another friend of mine to model and I photographed her. We wanted to share the message that we
can create something beautiful out of old clothes. To expand the idea, I created the book cover for
the adult version of the Cinderella story and used thread for the title to relate to the concept and story.